SAO PAULO (AFP) – Brazil kicked off Latin America's premier fashion event, Sao Paulo Fashion Week, Wednesday, with parades showcasing its economic prosperity and optimism.
Brazil's designs for the 2010-2011 summer season -- including the inevitable sexy bikinis -- are sashaying down the catwalks daily to next Monday under the overarching theme "Anima" ("animated" or "lively" in Portuguese).
Gisele Bundchen, the Brazilian beauty who has become the world's top-paid model, will Sunday be making her first catwalk show since giving birth to a baby four months ago with her husband, US football player Tom Brady.
The Sao Paulo Fashion Week this year trains the spotlight on Brazilians' obsession with brand names and stylish clothes, underpinning a 50-billion-dollar fashion market that is becoming one of the most profitable in the world for the big luxury groups.
It also confirms Brazil's growing economic power.
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